Things Ive Learned About Having An Etsy Shop

I am in no way an “expert”, but I’ve learned and know a thing or two about having an Etsy shop. I consider my shop to be “successful”. I consider it a job, my job. I take pride in it that way, and I present it that way when speaking to others about work. It doesn’t pay the bills exactly, but it  makes more than enough to make it worth the time, money, and work I put into it. It does put food on the table more often than not, shoes on my kids feet, and gas in the car.

On that note, first and foremost:

“If you want etsy to be your job, than your going to have to treat it like a job.” 

You are going to have to put forth an effort. Set aside time to “work” on your shop. Shop appearance, profile, policies, The pictures you upload and the information you provide about your product does make the difference between a sale or no sale.

“Be personable.”

One of the first things I realized I was doing wrong was being invisible and nameless. I did this not because I was embarrassed of what I make and sell, but because I had a fear of putting myself out there. Being invisible and nameless is, to be honest, how I go through life (mostly). And to look at me you’d never know I prefer it that way, with my purple hair and (so its been said) covered in tattoos. I’m just a private person, and I thought I could just hide in the background and make this work. Wrong! Most people want to know about you, they want to like you. They want to know who they’re buying from.

“Use social media! Its free!!!”

I can not say this enough. Though I consider my Etsy shop a success, I do not consider my Facebook page that way, and this is something I’m working hard on. 197 likes, I want more! But more than that I want followers. I want people to be engaged. Of the 197 likes, less than 50 follow and even less engage with my page. This I believe is because I have tried to remain invisible. I’m changing that and its making a difference, traffic to my Etsy shop is starting to come straight from my Facebook page and likes to my Facebook page are starting to come straight from my Etsy shop. I have much more success (right now) with Instagram, Pinterest, Twitter, and this Blog. Because I am putting myself out there.

ps: friends and family and their media pages can be a huge help too, don’t be afraid to ask them to share your page.

On that same note:

“Befriend a Blogger (or even more).”

Someone that is into what you do. Though not actually “free”. You could send 1 or 10, of what you make to them and they in turn blog about it, which will make it to their Twitter, Facebook, and other pages. Creating “reach”. And when it comes down to it the farther your reach the more traffic to your etsy shop. I happen to be lucky and had a wonderful blogger reach out to me last year. https://theglittermirror.wordpress.com/

She has become an assets to me, and as long as I do this I will continue to send her things to blog about. The way I see it, its win, win. She gets gifted things she likes, and I get free advertising.

“Etsy treasuries mean Etsy traffic.”

Another “tool” if you will, to help people find you. Now I know it asks you not to add your own items to your treasuries, but I add at least one every time. I wear my own stuff daily, I love it, and when I put a treasury together something always fits. This has, for me lead to others putting me in their treasuries which has gotten me many sales, followers, and likes. It is an unspoken “you scratch my back, Ill scratch yours.”

“Traffic but no sales.”

This can seem dis-heartening, but trust me traffic means people are finding you! This is great news!! People are finding you, they are liking what you have out there, among all the 100’s of others they found you!

Which leads me to this:

“Less means more.”

Okay, so imagine you’re just window shopping. You like something, there’s 10 of them. What are you gonna do? Me? I save it for later. There’s a bunch I can come back. Yup, we all do it. So, I now list 2 or 3 at a time. Deceitful? Maybe…But when  I like and want something and I’m afraid they’ll run out you know I just up and buy it right than before its gone. Yes, your going to have to pay the 20 cent relisting fee more often, but you just sold out of something the same week you listed it, is 20 cents really a big deal now?

“There’s no such thing as a stupid question.”

You get them and you’ll think, “it says in the listing (its a set, or what its made of, or whatever it is your possible customer is asking to know). Answer them, answer them all, in detail. Thank them for “looking” or “shopping” with you. Most people only what a verification, they just want to be really sure, that they’re getting what they want. And this is a job, customer service is a he part of that. The most important part. I don’t just want sales, I want repeat customers! The key to that is customer service.

“Do your homework!”

I want 2016 to be more successful than 2015. And to do that I need to know more. I need help. I find that help in research. Reading the 100’s of blogs and reports and articles out there about having a successful Etsy Shop. Yes there are tons out there, go read some. Retail, and lets be honest, this is retail is ever changing and many things effect your shop and sales. So make sure to take in some of what is openly out there for you as tools to use. Be open to the advice in these blogs, articles, and stories. Read this one to start it is really good…

https://anasdomain.wordpress.com/2015/12/31/how-to-optimize-your-online-shop-tips-and-tricks-to-boost-your-etsy-sales-masterpost/

Now, I know if I sat here and thought more on it I could write much more, but like I said “I’m no expert, but here’s a few things.” This blog reflects my personal experience, my personal opinion. I do hope you find the information helpful, or maybe you already know all this and can just relate.

https://www.facebook.com/jerseygypsypeddler/

https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

Regards!

A favorite project

There are some things I make, that I just love more than others.

Wrist Strap Key Fobs are one of those things. One of the first things I ever made and sold, now I get my kids involved with helping me make them.

These are a fun project because of the dozens and dozens and dozens (and so on until forever!) of choices of ribbon! Seriously, there is no limit to it. At the height of summer sales, and Christmas time  I have probably made 100 different of these in a single day.

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I’ve done these as bridesmaid gifts, had a sweet 16, and I’ve done them for a 40 and fabulous birthday as favors as well.

I was surprised at first when I realized the versatility of these wrist straps. I now have them attached to more than just my keys. My camera, cell phone case and my sons game boy all proudly wear them. I slip this on my wrist while running to the car from the food store, bags in hand so I don’t have to dig them out from the bottom of my bag. I have even worn it on my wrist while running my daily 4 miles because I couldn’t stand the weight of my keys bouncing in my pocket. I have slipped it on my wrist while jumping on a roller coaster at Six Flags, since they kinda hurt in my pocket and I’m not getting a locker for just my keys!

These have made great gifts for him or her, dads/coaches, moms on the go and new teen drivers. The ability to personalize like I said is endless but I also love the idea of wearing my fangirl out for all to see, and I love my Jack Skellington, Harry Potter, and New York Rangers.

(Just to name a few)

Now of course I have a bunch more up in my shop and on my Facebook page, and so many more I haven’t even listed yet.

So many in fact I’m thinking of doing a giveaway, maybe even one a month on my Facebook page…if you haven’t yet be sure to drop by and like my page and follow to get in on that.

https://www.facebook.com/jerseygypsypeddler/

Or drop by our etsy shop as well, these are only $5.00 each, and Ill get just what your looking for if I don’t have it already just inbox me.

https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

Regards!

Here’s What’s Kraken

You either are a fan of the Kraken or you’re not.

I happen to be a fan. In every form, from a framed poster in my studio, to the jealously I have for my best friends ring ( a Kraken hold a huge pearl!)

I find the mystery and fork lure appealing. The art, flare, and over all variety, this “theme” has.

I know I’m not alone in this.

So in preparation for the holiday’s Ive added some new Kraken Cameo Cuff Bracelets.

I took my time with choosing just the right settings for these handmade cameos, and I couldn’t be happier.

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and of course a Gift Box!

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https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

Regard!

Hello October

Fall is fully upon us now.

With Halloween knocking on the door and the rush of cooler weather. I’m in full networking mode.

I printed up coupons for customers. To hopefully drive up sales this fall and winter.

100 mailers set to go out to anyone on my mailing list and hopefully new customers will ask to be put on that list as well.

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I have in the last week gone ahead with a push toward gothic/Halloween inspired cameos as well.

Not everyone’s cup of tea, Skeletons and Anatomical Hearts, these had sold well and fast in my retail stores over the last few years. One of the first things I ever made, the kick off to where I am now you could say.

The lovely Lolita Cameo in classic cream on black.

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But I am also a huge fan of the Skeleton Hand and the very detailed Ribcage.

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With other color options and a Gothic Elegance, Im hoping these do as well in my etsy shop as they did in store.

https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

If youd like a coupon you can inbox your address on our fb page 🙂

https://www.facebook.com/jerseygypsypeddler

Regards!

Its Not Just A Box

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Packaging has always been very important to me.

It is an extension of me, what I made, and what you’re buying.

I wanted the boxes for my bangles to be simple, yet reflect the “look” I want for JerseyGypsy

(I find I am Burlap, Lace, and Kraft Paper)

But I also believe the box wants to be more. That it can speak volumes even before its opens.

And this is why I create custom labels.

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Like this “Gypsy Soul” quote the label came even before the finished bracelet.

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Even our wedding party gifting has a simple, yet elegant label to reflect the what and why.

https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

https://www.facebook.com/jerseygypsypeddler

Regards!

Hello Septemeber!

Yes I know it is still over a week away, but my minds already there.

From the joy of sending my kids back to school, to opening up a new shop on Handmade at Amazon,

to the annual dinner party I host for a few close friends, to Autumn falling once again.

September is truly a wonderful month. The days are still warm and the nights cool yet not cold.

A month my utility bill plunges to near nothing. A time to set a new routine.

It for me will be both overwhelming and restful.

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https://www.facebook.com/jerseygypsypeddler

Regards!

Looking forward to Fall but not yet ready to let go of Summer

I know I should be creating for fall, and I am in a way.

But today, well Im not yet ready to let go of summer.

Even though its cool(er) and damp today, no sun, and pouring rain it is after all only August!

And this Jersey Girl is putting together bangles…

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Hopefully these will be in my etsy shop by the end of the week, for now made to oder on my facebook page.

Im doing these very limited options and amounts in Stainless Steel for $20.00

Im hoping Ill make and list more than I keep! 🙂

https://www.facebook.com/jerseygypsypeddler

Regards!