Setting July Goals

I like to set goals. Real reachable goals.

I always have a plan. I am always making a plan.

But I’m not Clark Griswold…

I’m not stupid. Life has taught me a thing or two.

And I have become a “plan for the worst, hope for the best” kind of person.

As the month of June comes to an end. I start to set my goals for July. Knowing full well what I hope for and what I will get are two very different things and those unforeseen things almost always pop up. Hey, I’m a realist. I get it, retail is hit or miss. Even I don’t shop often. But I still have set a goal for myself, for my stores.

An average sales goal, broken down to a daily amount and a total for the month.

$20.00 a day. That simple. Average sales for the month of July totaling $20.00 a day.

There are 31 days in the month of July and this totals $$620.00 for the month. This amount, is double what I’ve been making.  This amount will make July my first bankable profit month. Covering all rental, fee, and supply costs and money left to put in the bank.

This shouldn’t be hard right. Between my Etsy shop and rental store front space? Well…again retail is tricky.

I think its a good goal, whether I reach it or not. Ill give it my all. Ill promote and push, and even pray.

It’s only a hat a day! Or any other number of ways you can break it down.

https://www.etsy.com/shop/JerseyGypsyEtsyShop?ref=hdr_shop_menu

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https://www.facebook.com/jerseygypsypeddler

Regards!

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Having A Dream…

I have never known who or what I wanted to be or to do with my life.

I pretty much let life rule over me, take me down whatever path she saw fit.

Well…That no longer works for me.

And I now have a dream. Ultimately to own my own store,  but currently to create a mobile store.

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These large step vans converted into rolling boutiques are amazing.

Well..at least I think so.

The idea that you can bring a real store to your customers, to have a dry, clean, even heated and/or cooled shop

standing out among the pop-up tents and tables at any festival, fair, or show makes me giddy!

Weather damage to my products a thing of the past, theft cut down, and set up and break down time nearly gone.

The Gypsy Wanderer in me see’s this as her future, her legacy, something to have and hold with my children, to have continued after Im gone. To one day look back and see. You did that. You made and had that.

Now the banks don’t see it this way. They of course see me as a high risk loan, a crafter with a dream, and nothing more.

I see myself as Owner/Operator/Designer. A Hand Crafted Artist. Creator of unique and one of a kind things.

This led me to a GoFundMe campaign.

And Ill admit, this process is online panhandling and very little more. Ive had it set up for about 3 months and raised nothing, but than again Ive put about that into it as it makes me uncomfortable. But I still check in with it “dreaming”. Even today I will update it and share it with fingers crossed.

gofund.me/khge44

For now I remain contently not content with my etsy shop and rental space in a small shop.

Don’t get me wrong these are great but I still make next to nothing Ive lost more money in the last 2 months than I could ever explain yet I still must pay my rent and fees, and it seems every one is making money off me but me.

And so here’s to the “Dream”.

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https://www.facebook.com/jerseygypsypeddler

Regards!

I am becoming a “Hat Person”

Okay, so owning one hat, I’ve worn twice doesn’t technically make me a hat person.

But its a start! And I’ve always secretly envied anyone that could rock a hat. I never thought hats were “me”.

Turns out I had to just find a hat I was completely in-love with. For me, I created that hat.

A distressed denim, faded khaki colored, 100% cotton Military Style cap. I had embroidered with my company name.

And it is all I hoped it would be.

From being a life saver on these very windy spring days we’ve had (nearly everyday for months now) here in Jersey, to combating the fizz and fly-a-ways from Jerseys infamous humidity. And it is key to driving with the windows open!

The very best part about this hat is the fit, and I think we can all agree nothings better than a good fit. That and after a day of wearing this hat, my hair didn’t look like I just had a hat on all day!

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https://www.etsy.com/listing/237204559/ladies-armymilitary-style-distressed?ref=shop_home_active_2

https://www.facebook.com/jerseygypsypeddler

Regards!